I also design,
and build companies.
I conduct user research, build interactive prototypes, perform usability tests, create clean and intuitive user interfaces for Web and mobile apps, and write production-quality front-end code. I've got over eight years of experience designing digital products across a variety of industries.
Until January 2015, I worked at UC Berkeley School of Information. I got there as a master's student of Information Management and Systems (MIMS) in 2012 and ended up staying beyond the graduation as a research assistant. For a year, I worked with Professor Morten Hansen, an academic authority on management and collaboration. Our area of interest were mobile apps for behavior modification in the workplace. We looked at patterns which lead to new habit formation and tested prototypes, learning what works and what doesn't.
In 2010, Nina, Nađa, and I started Wannabe Magazine with a grand budget of $15. Born digital, social media-savvy, and rocking an edgy voice, the online magazine took the market by storm, quickly leapfrogging the competition. The contributing team grew to over 100 people and we went on to win quite a few awards, including the one for the best fashion project in Southeast Europe in 2012 (awarded by Web Fest, the region's equivalent of Webby Awards). Wannabe also launched Serbia's first online flash sale store for designer labels. And we did all of that without a single dime of angel or venture capital. I sold my equity in 2012 and moved to California to pursue master's degree at UC Berkeley.
In 2007, I came up with an idea for turning shopping windows into fancy touchscreens and providing shoppers with enhanced retail experience. There was some interest from potential customers and that's how my second company was born. We quickly teamed up with Energoprojekt-Energodata, a corporate juggernaut with $440 million in annual sales. The partnership model we employed later became the topic of an MBA-level case study by Emerald Group, the UK's premier publisher of management journals. In addition to touchscreens, we also shipped a Bluetooth proximity advertising product (Raspberry Pi didn't exist back then, so we heavily modded Asus Eee PCs). I sold the business in 2010.
In 2007, my friend Marko and I started our first business. The name of the company was BGC (which stood for "Balkan Gaming Company"), but our customers knew us as Fantasia - the brand name we did business under. We were both in college and initially so clueless about every possible aspect of building a startup, that we thought opening a brick and mortar location in addition to the online store was a fantastic idea. It wasn't - but we still managed to sell the business in 2009.